heiSKILLS Zertifikate für Studierende Certificate - Fundamentals of Applied Business Administration
In today's world, business management knowledge is essential for understanding the complex interrelationships within our economic and social systems. Even for students of natural sciences or humanities, a basic understanding of business management is indispensable – regardless of whether they later work in companies, public institutions or research.
The certificate in ‘Fundamentals of Applied Business Administration’ offers two specialisations, ‘Human Resources’ and ‘Marketing’, providing an excellent opportunity to acquire both theoretical and practical knowledge in this field – and thus to sharpen your own professional profile in a targeted manner.
Certificate Structure & Completion Requirements
Please note that new certification options will be available starting in the 2025/26 winter semester. We will provide more information about this here shortly.
Requirements for obtaining the certificate are:
- Successful completion of the compulsory basic module (4 ECTS): Course ‘Applied Business Administration Basic Module’ (2 x 2 days)
- Successful completion of the advanced module Applied Business Administration - Marketing (4 ECTS in total): Course ‘Applied Business Administration Advanced Module Marketing’ (2 days, 2 ECTS) and successful completion of the course ‘Fundamentals of Project Management’ (2 days, 2 ECTS)
or - successful completion of the advanced module Applied Business Administration – Human Resources (4 ECTS in total): Course ‘Applied Business Administration Advanced Module Human Resources’ (2 days, 2 ECTS)
and successful completion of the course ‘Fundamentals of Project Management’ (2 days, 2 ECTS)
Once you have obtained the required participation certificates (either for the specialisation in marketing or human resources), you can send them to the following address with a request for a certificate to be issued: patrick.wagner@uni-heidelberg.de
Target group and learning objectives
Target groups
Bachelor's, Master's and doctoral students of all subjects
Learning objectives
Students...
- have the ability to understand and assess economic issues in their context.
- have learned to recognise the individual basic concepts of business administration and their significance for business management in a company
- are familiar with the main areas of business administration and their relevance to the company
- are familiar with the most important influences on human resource management and the constraints to which it is subject.
- have learned how processes in a human resources department are structured.
- Are familiar with the individual areas of responsibility in human resource management
- Have an insight into the individual areas of responsibility and their business relevance for the company
- Understand the integration of human resource management into a company's value chain.
- Are familiar with the basic principles of marketing and can correctly classify basic marketing terms.
- Are familiar with various marketing strategies and are able to differentiate between them and specify the conditions under which a particular strategy makes sense for a company.
- Have an overview of the various operational marketing instruments.
- Understand the complexity of the factors influencing the target group, the sales market and thus also marketin
Dates
Table
Contents
Basic module
Subject matter and knowledge
- Business management sales process
- Constitutive decisions
- Basic concepts of a balance sheet
- Internal accounting Calculation
- Income statements
- Decision calculations
Advanced module Marketing
- Conceptual and theoretical foundations of marketing
- Research into consumer behaviour
- Market research
- Marketing objectives and marketing strategies
- Product policy
- Pricing policy
- Distribution policy
- Communication policy
Advanced module: Human resources
- Human resources policy
- Human resources planning
- Recruitment
- Human resources management
- Performance appraisal
- Remuneration
- Redundancy
Transcript
In order to receive a certificate of attendance,
- at least 80% of attendance time must be documented on the attendance list and
- all asynchronous teaching and learning components must be successfully completed. The course lecturer will inform you whether completed homework assignments must be submitted in order to receive a certificate of attendance.
- One week before the course begins, participants will be sent tasks/questions to prepare for the Fundamentals of Project Management course. These must be completed and sent to the lecturer before the course begins.
Modalities for the crediting of ECTS points
- After successfully completing the course, the heiSKILLS Career Service will issue you with a certificate of attendance, which you will receive by email.
- The certificate of participation will indicate how many ECTS credits the workload corresponds to, which is suitable for crediting in the ÜK area after individual consultation with your department.
- If your studies present particular challenges for you due to individual needs or impairments, please inform the responsible lecturer in advance or at the beginning of the course. We will then be happy to discuss with you how to ensure barrier-free participation in the course and how to take examinations.
- If you have any questions about barrier-free teaching, disadvantage compensation in examinations or support options at Heidelberg University, please contact