heiSKILLS Certificate Why a CAS in Science Communication?
Science communication conveys complex scientific concepts to society, politicians, and the media in a way that is understandable, interesting, and tailored to the target audience. It preserves and strengthens trust in science and makes an indispensable contribution to the development of our society:
- Global challenges—from climate change to global poverty—require scientifically sound solutions. Only transparent communication of scientific results can lead to the development of sustainable and long-term solutions to global challenges.
- Science communication enables people to understand scientific findings and critically evaluate media content, and on this basis to make informed decisions in politics, health, and the environment.
- Science communication promotes trust in science and scientific institutions and supports the general public's reflection on information.
- Scientific findings are the basis for innovation and technological progress. Effective communication of these findings promotes cooperation between science, industry, and the public—and thus leads to progress and a better quality of life.
- Science communication enables people to expand their knowledge and engage with complex topics; it arouses curiosity, inspires enthusiasm, promotes lifelong learning, and opens the way for young people to enter the field of research.
- Science communication opens up new career prospects for you personally!
With the Certificate of Advanced Studies (CAS) in Science Communication, advanced master's students, doctoral candidates, and research assistants can acquire the knowledge, skills, and abilities they need for successful science communication.