heiSKILLS certificate - CAS Science Communication Structure and content

The basis in Pillar 1 is the eight-hour e-learning module from the National Institute for Science Communication (NaWik), which is completed by a one-day in-person workshop for further study. The basic module teaches the most important fundamentals of good science communication, which are relevant for all scientists, even if they do not want to be directly involved in science communication. Both the e-learning module and the in-depth workshops are offered in two languages (German/English) if required.
Part of the module involves self-study of introductory literature on the topic of science communication before attending the in-depth workshop.

Pillar 2 of the certificate offers more in-depth and spezialized content. It consists of a compulsory and an elective section (four courses each). In the compulsory section, participants take at least one course each on the topics of strategy, planning and implementation, writing and print, rhetoric and communication, and audio, video and social media. In the elective section, depending on individual preferences and interests, two to four of these topics are explored in greater depth by choosing four additional courses.
Part of the module involves preparatory self-study of literature on the topics covered in the compulsory and elective courses.

In Pillar 3, the knowledge acquired is put into practice: First, a brief planning outline for a practical project is created and then implemented. In a final written reflection, the concept and actual implementation are documented and critically examined.

You are free to choose a suitable format for your practical project (podcast, video, editorial article, etc.) and can present both your own scientific projects—such as your master's or doctoral thesis—and projects by scientists at Heidelberg University.

Semester program

Science communication conveys complex scientific concepts to society, politicians, and the media in a way that is understandable, interesting, and tailored to the target audience. It preserves and strengthens trust in science and makes an indispensable contribution to the development of our society:

• Global challenges—from climate change to global poverty—require scientifically sound solutions. Only transparent communication of scientific results can lead to the development of sustainable and long-term solutions to global challenges.
• Science communication enables people to understand scientific findings and critically evaluate media content, and on this basis to make informed decisions in politics, health, and the environment.
• Science communication promotes trust in science and scientific institutions and supports the general public's reflection on information.
• Scientific findings are the basis for innovation and technological progress. Effective communication of these findings promotes cooperation between science, industry, and the public—and thus leads to progress and a better quality of life.
• Science communication enables people to expand their knowledge and engage with complex topics; it arouses curiosity, inspires enthusiasm, promotes lifelong learning, and opens the way for young people to enter the field of research.
• Science communication opens up new career prospects for you personally!

With the Certificate of Advanced Studies (CAS) in Science Communication, advanced master's students, doctoral candidates, and research assistants can acquire the knowledge, skills, and abilities they need for successful science communication.